Case(ment) Studies & Awards

The Founder and Director of The Casement Group, Denisa Casement, has a proven track record of growing charities, and increasing retention (to an almost unheard of 69% at Merchants Quay!) using simple and effective techniques which put the donor right at the heart of everything you do.

Nothin’ fancy, just good old fashioned fundraising done right. See the incredible results you can achieve for yourself…

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Lessons in Donor Care from Merchants Quay

As the Head of Fundraising at Merchants Quay, during the worst fundraising environment Ireland had ever known, Denisa Casement, along with Lisa Sargent and Sandra Collette adopted the brave and passionate commitment to put Merchants Quay Ireland’s donors first. And it worked…

See how Denisa and her team grew income from €250,000 to €3 million annually.

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Smashing Retention Rates (where the real money is) at Animals Asia

Overhauling the donor care programme at Animals Asia by introducing donor-centered newsletters, appeals and implementing a highly effective acquisition DM programme… Denisa and Violet increased donor retention by 8-10% in just one year (across 5 countries).

Honors & Awards

  • Irish Fundraising Awards 2016 - Best Use of Direct Marketing

  • Irish Fundraising Awards 2014 - Best In-House Direct Marketing Campaign

  • Irish Fundraising Awards 2013 - Best Fundraising Team

  • Irish Fundraising Awards 2013 - Best Legacy Campaign

  • An Post Direct Marketing Awards 2013 - Silver for Best Customer Magazine (Newsletter)

  • Irish Fundraising Awards 2012 - Best In-House Direct Marketing Campaign

  • 2011 Gold Awards for Fundraising Excellence - Bronze for Direct Mail

  • Irish Fundraising Awards 2011 - Special Recognition for Best Direct Marketing Campaign

Training and Speaking

  • Keynote Speaker - Future Waves, Irish Digital Conference - 2018

  • Presenter - AFP International Conference 2007, 2016

  • Lecturer - Certificate in Fundraising & Direct Marketing Bootcamp - Fundraising Ireland

  • Presenter - National Fundraising Conference Masterclass & Training Workshops - Fundraising Ireland  

Find out what The Casement Group can do for you…