The Magical Powers of a (proper) Donor Newsletter
…and why your charity needs one now.
Many small charities believe they ‘can’t afford’ to have a donor newsletter. But all the evidence suggests… you can’t afford not to.
In fact, a donor newsletter - done properly - can be the most powerful tool in your fundraising tool kit.
For many charities, donor loving newsletters defy all expectations. If they’re done right, newsletters can hit 12% -16% RR, and sometimes even outperform your appeals.
And we’ll let you into a secret…
When it comes to donor newsletters, being small is a blessing!
Why? Because when charities get big, every department wants a piece of your donor newsletter - events, legacy, campaigns, policy - we’ve seen it time and time again…
Before your very eyes, your high-performing, donor-loving newsletter designed to deliver ‘surprise and delight to your cherished donors’ becomes a series of adverts and displays of self-promotion for the charity. Just like that, the connection with your donors (and your growing retention rate!) is lost.
The Casement Group are experts in creating high-performing, donor-loving, retention rate-smashing donor newsletters (not charity magazines!) because we’ve been right there in the weeds with you.