The Casement Group Services:
When you hire The Casement Group, we start with an audit to find out where you are with your fundraising. This includes an assessment of your donor data, segmentation practices, donor communications and your donor care processes.
From there, we’ll create a bespoke growth strategy tailored to your organisation’s personal strengths/weaknesses and build out a 12-month fundraising plan with clear goals and deliverables.
Your tailored plan will include the planning and implementation of a strategic mix of the following:
Direct Mail Appeals
(3-4 per year)
Includes:
- Creative development
- Copywriting
- Design and print-ready files
- Custom donor ‘Thank You’ letter
- Landing page/email appeals
Donor Newsletter
(3-4 per year)
Your most powerful retention tool, includes:
- Creative development/copywriting
- Custom donor ‘Thank you’ letter
- Coordinated Email/Web version
Acquisition
(Direct Mail & digital)
(as appropriate for budget) Includes:
- Campaign/Creative development
- Emergency response appeals
- Cold acquisition appeals
- Online lead generation campaigns
- Tailored conversion journeys
In-House Training
Includes:
- Identifying your best stories and interviewing for impact
- Infusing ‘donor love’ into all your communications
- What makes an effective appeal/ newsletter
- Donor-centered processes (and why they matter)
- Data segmentation, personalisation, and asking properly
Plus:
We can help build your data and donor care processes to support sustainable fundraising…
We will train you and your team as we go…
Using the telephone for the greatest impact (‘thank you’ calls)
Bespoke donor surveys as a donor development tool
Development of legacy programme